There are 1,338,678 attorneys in the US. 179,600 lawyers in New York practicing law in 6500 firms in New York City.
If you have built a website with no investment in marketing will act as only a second step, a prospective client can take after getting handed a business card. It is a strategic mistake not to update the website with regular legal copywriting services that fill-out a well-structured website that and informs prospective clients in a way that search engines can also digest and present it to the public as a service. Search engines need to give them results that answer their questions providing highly credible sources that are close to their location.
You may be at the top of your field; besides showing up to win, you need to keep a focus in other areas. Marketing, CLE and networking to name just a few.