Results-Driven Online Marketing for Attorneys and Law Firms
Our founder Richard Gurfien recognized as one of the Top Trial Lawyers in New York City. He has always been a leader in technology for the law field, applying his degree in Electrical Engineering along with his enjoyment of photography. He has brought this insight into service as leaders in many bar associations technology efforts. He views the internet as not only a resource for finding lawyers but a source of valuable information about the law and a showcase for a diverse legal community and the organizations and people that it services. So he founded Trial1 in 1997 to serve this community.
Trial1 CTO Fred Sullivan is at the forefront of innovation and the application of technology to some of the most world's most challenging problems. He began his engagement with the legal community in 1996 years ago in helping to facilitate process and passage of the treaty to form an International Criminal Court's previous conferences and the treaty signing that was recognized by the Secretary-General of the UN, one of the keys negotiations and quick ratification. At Trial1, his focus is helping law practices, bar associations, and other legal service providers share their unique expertise and knowledge navigating today's ever-changing technology platforms.
The legal field is competitive, and updating website content and communications media regularly are essential. Trial1 can do this for you. This allows you to focus on being the best in your chosen areas of practice. We help you share their knowledge and expertise with the legal community and those seeking its services so you can focus on your firm's legal practice, clients and staff.
How We Do It
Psychographic Profile
We build psychographic profiles of your prospective clients to understand their compelling needs, prevent roadblocks in attraction, engagement, and conversion to clients.
Market Analysis
We benchmark the top firms in your area to develop a strategy to create the most attraction and conversion, at the best value for your practice.
Targeted Content and Media
We take on the skilled, and time-consuming task of creating authentic, educational and engaging content on a regular schedule. We position it so the prospective client looking for you can find you.
Learn From Data
We analyze the data from the search engines and their changes, traffic flow and demographics of your visitors on your website and closely monitor your competition to iterate and optimize your presence.
Collaboration & Review
We channel what you share with us about the awards and settlements in your practice. We make sure your experience, expertise and facilitate the results you value.
Dynamic Presence
We dynamically build your web presence — continuous improvement of the look and feel, the content funnels, and calls to action. You can focus on picking the right cases and winning.