Marketing for Attorneys, Law Firms, and Legal Services

Lead Generation with Inbound Marketing for Lawyers & Legal Business

When your business has the opportunity to review and improve your marketing it is most effective to consider that there are people already looking for your services. Putting your website and social media in front of prospective visitors and having a funnel to guide them to your expertise,  is called Inbound Marketing.  It is an effective and ethical approach to attorney marketing because it centers on educating prospective clients and the community about your services and the role your firm plays in the legal community.

What is the most cost-effective way to gain legal leads?

We know the business of preparing and settling or trying your cases is your priority. The challenges of running a successful law practice are numerous. You may be at the top of your field; besides showing up to win, you need to keep a focus in other areas.  Marketing, CLE and networking to name just a few. We started Trial1 to have the best team to create and carry out a strategy to generate regular leads from your Website.

How to make your website from a calling card into a legal lead generator? 

Your website needs an Inbound Marketing plan.

What is an inbound marketing plan?

Inbound Marketing is the process of attracting and nurturing relationships with people with a compelling need for your services now or soon. Lawyers Inbound Marketing is the most effective way to generate leads and clients to grow your firm or legal services business consistently.

inbound marketing diagram for legal lead generation

Clients will go to 1-3 websites; will they find you? They may only go to one or two if they feel they know and trust you. A video of your firm’s lawyers is one of the most effective ways to do this. It still will not bring you to the top of the search engines. But with the right tools and the right team you can find the keywords, build landing pages, write blog posts and promote it all via social media to get you the recognition you deserve.

Once they land on your website you need to create a powerful call to action with case awards and testimonials to allow them to get more information about your firm and a contact form for them to  request a case evaluation. The right contact form can capture their email for future marketing.

How much does it cost?

Plans including inbound marketing for legal lead generation begin at $2400 a month. We also offer and manage a Google AdWords account for you and we dynamically update and manage your marketing services such as Mailchimp, Hubspot and a variety of other online services on your behalf.

Find out how you can begin a Trial inbound marketing plan. Contact us for your free evaluation and proposal

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